Welcome to another mind-bending episode of Word Woman's Weekly Work-Out! Keep your brain in training for the marathon of life with life-long learning. Now let's get that gray matter warmed up with the Word of the Week:
Ensure: (verb) to guarantee; to make safe; to protect; to make sure
as opposed to:
Insure: (verb) to provide insurance; to take out insurance
"Word Traps", Jordan Linfield & Joseph Krevisky, Innovation Press, 1993.
Example: To ensure that his family would be provided for in the event of his untimely demise, Walter had himself insured for a quarter of a million dollars.
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